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Message: <blockquote data-quote="FutureTrainee213" data-source="post: 230206" data-attributes="member: 43504">Perhaps the process is different across a lot of firms, but when I was working in graduate recruitment, we sponsored the commercial awareness competition. However, this was not because we were particularly looking for candidates with commercial awareness but rather more to do with branding, as AS had a massive target pool of potential candidates that we wanted to attract as we wanted more applications for our roles.This is usually the main reason why firms tend to sponsor events, it’s all about branding (which feeds into award season). So I wouldn’t read too much into what they’re sponsoring during the course of the year, it’s less to do with the candidates and more to do with recruitment strategy. E.G sponsoring events like Legal Cheek/Aspiring Solicitors is all about numbers, and sponsoring university societies is all about demographic.That being said, being a part of their sponsored events such as competitions/talks - is only going to help you if you learn something, develop skills and explain it well in your application (unless you win it and obtain a VS). It’s not a guaranteed path to success and when they ask you about it in the “What source most helped you in applying to this role” - those questions (for me anyway) were never targeted at prioritising candidates, but more to do with realising if there was an ROI from what they were paying for that year and if they’d do it again.</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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