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Message: <blockquote data-quote="Abbie Whitlock" data-source="post: 246185" data-attributes="member: 42112">Hello!I would say that you can approach this question either way - it doesn't necessarily have to be a firm-wide trend. You could:<ul> <li data-xf-list-type="ul">Discuss a macro trend that affects the whole profession (e.g. AI, ESG, increased regulation, etc.), or</li> <li data-xf-list-type="ul">Focus on a development that affects a specific practice area - especially if it is relevant to Bevan Brittan's strengths</li> </ul>What generally matters more than the scope is that you:<ol> <li data-xf-list-type="ol">Clearly explain the development (just briefly to give some context - what is changing and why it matters)</li> <li data-xf-list-type="ol">Link it to clients (how does this create risks and / or opportunities?)</li> <li data-xf-list-type="ol">Explain how firms will need to adapt (e.g. by investing in new expertise, different fee models, more tech integration, etc.)</li> </ol>As Bevan Brittan has a strong public sector focus, you might want to write about something that is affecting government bodies, healthcare providers or infrastructure clients. However, the more general ideas that affect the legal market as a whole will also work well if you can clearly show the last two points!I hope that assists! <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" /></blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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