Hi Maria.
I'd say that for the sake of structure and clarity when answering the question, it is best if you do have in mind a couple of key points that you believe to be the firm's USP and then expand on each one in turn. I don't think any firm will have just one USP or one differentiating factor so you can mention multiple things.
I would start my research into something like this by focusing predominantly on:
1. Practice area strengths - Is there anything the firm is particularly well known for?
2. Industry expertise - What industry does the bulk of its clients operate in?
3. Global presence - What markets is the firm particularly strong in? Does it have a physical presence in other countries or does it operate using partner/best friend firms? How does this then affect the amount of international work or international clients the firm represents?
4. Firm history - I find that the thing that firms are most proud of are often rooted very heavily in their history, how they expanded, how they came to occupy their market position today etc. I'd recommend skimming the firm's about us page and taking a look at any annual reports that have been released and seeing if you can find a common point or strategy that is frequently brought up.
There is also this thread here covering more ways in which you can differentiate firms. Hope that helps!
Hi Everyone, I have had a few members message me about how I prepare for interviews and ACs and, specifically, how I go about distinguishing firms from each other. I compiled a bullet pointed list of things I consider and answer when trying to do this and I felt it might be beneficial for me to...
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