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Why do you think Digion wants to buy Immersive?Digion has an interest in buying Immersive for three reasons, based on the provided communications: i) to acquire talent, ii) to acquire intellectual property and iii) to acquire customers. This seems to be a vertical acquisition, as Immersive supplies the servers to host Digion’s simulation software. Digion’s CEO has expressed interest in Immersive’s two co-founders as they have extensive experience in game server hosting, which is a key component of Digion’s business - Digion provides simulation software, which is essential the program behind video games, and Immersive would bring both the intellectual property and experience about the servers which would host this program. This is essential for perfecting multiplayer access, one of Digion’s main offerings. Immersive also provides potential access to customers, with Digion’s CEO citing Immersive’s popularity among game developers - this would offer Digion the chance to advertise its simulation software to these game developers, or even to better compete with them, although this second reason would provide potential competition issues in the deal.There was very limited information offered about Immersive's actual business model/product, is this typical in a case study?
Digion has an interest in buying Immersive for three reasons, based on the provided communications: i) to acquire talent, ii) to acquire intellectual property and iii) to acquire customers. This seems to be a vertical acquisition, as Immersive supplies the servers to host Digion’s simulation software. Digion’s CEO has expressed interest in Immersive’s two co-founders as they have extensive experience in game server hosting, which is a key component of Digion’s business - Digion provides simulation software, which is essential the program behind video games, and Immersive would bring both the intellectual property and experience about the servers which would host this program. This is essential for perfecting multiplayer access, one of Digion’s main offerings. Immersive also provides potential access to customers, with Digion’s CEO citing Immersive’s popularity among game developers - this would offer Digion the chance to advertise its simulation software to these game developers, or even to better compete with them, although this second reason would provide potential competition issues in the deal.
There was very limited information offered about Immersive's actual business model/product, is this typical in a case study?
