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Message: <blockquote data-quote="Jaysen" data-source="post: 791" data-attributes="member: 1">Just saw the edit. First, you need to understand the firm, so I'd spend some time researching things like:<ul> <li data-xf-list-type="ul">What practice areas do they operate in? Which ones are the most successful? What sectors do they operate in?</li> <li data-xf-list-type="ul">Who are their clients?</li> <li data-xf-list-type="ul">Are they global? Where?</li> <li data-xf-list-type="ul">How have they grown?</li> <li data-xf-list-type="ul">What's their training or development programme like?</li> <li data-xf-list-type="ul">Have you met anyone at the firm?</li> <li data-xf-list-type="ul">Are they innovative? How?</li> <li data-xf-list-type="ul">How do they compete with other firms?</li> <li data-xf-list-type="ul">How many trainees do they take on?</li> <li data-xf-list-type="ul">Do trainees tend to stay at the firm?</li> <li data-xf-list-type="ul">How big are they?</li> <li data-xf-list-type="ul">Do they use technology? </li> </ul>Once you have some answers, try to think about which of these answers interest you. For example, does it suit your working style and your interests? Does it provide unique opportunities to train? Does it tell you that the firm invests in its employees? Is it the kind of firm you can see yourself working at in the long term?When you choose these reasons - and 2-3 reasons is typically enough - try to make them specific. Rather than saying you like that they are forward-thinking, think about how you can use an example to give a concrete answer. What was it about their close-knit network of national offices that made you think you'd like to work there? Why does the fact that they're organised into industry sectors interest you? What could you gain from their unique reverse mentorship scheme?For every reason, you need evidence to back it up and you need to say why that appeals to you. This is often missed by candidates and it's important. Law firms don't want you to tell them about themselves. They want to see why you like what you see.When it comes to presenting your answer, I used to find it helpful to have an opening structure "there are three reasons...". That's not necessary at all, it just helped me to stay on track. Don't script your answers but do rehearse them. You want to show that you've thought about this question and have a carefully thought-out answer (but not a memorised one).</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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