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Where should we open up our next office?
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<blockquote data-quote="Dheepa" data-source="post: 46791" data-attributes="member: 1572"><p>Hi Donzi,</p><p></p><p>I completely agree with everything that Naomi has said. Focusing on the law firm's key industries/clients, the commercial issues/opportunities affecting those clients and then tying that into the local political and economic policies of that country is definitely the way to go. I just wanted to offer some additional advice on some practical considerations for the law firm. Think about: </p><p></p><p>1. Competition in the legal market of that specific country. For example, South Africa is an extremely saturated legal market and although there may be many advantages to opening an office there to better cater to clients in the mining, oil and gas, and tech industry - doing so now might still be very unprofitable for a law firm because of the competition to get big ticket work, especially with firms that are already well established there. </p><p></p><p>2. What kind of entry would the law firm make into the market? For example, huge international firms like NRF use a swiss verein structure and would probably prefer to merge with a local law firm outright. Some firms might actually want to build an office there from the ground up which would then involve making important lateral hires from local law firms. </p><p></p><p>3. Deal value. When deciding on a country, I would do some additional research into deals that other firms had already undertaken in that market and the corresponding value of the deals. This would then give you a good idea of how profitable investing in that market would be and you could use any of those deal examples to further substantiate why that country would be a good choice. </p><p></p><p>4. Are there any other offices the law firm has in that region? I think this is an important potential follow up question to think about as you might be asked why there is a need for an additional office if they can access opportunities/clients in that country from an already existing office in that region. One thing you could say is something as simple as having a physical presence would create better brand recognition among clients in that country. Alternatively, you could look into some of the political/economic issues affecting the country of the already existing office and use examples of any decreased investment/movement out of that country by clients.</p><p></p><p>I'd just like to stress that the focus should be on the factors that Naomi mentioned but bringing up these additional points may be a good way to show that you're aware of the business considerations of that law firm specifically as well.</p></blockquote><p></p>
[QUOTE="Dheepa, post: 46791, member: 1572"] Hi Donzi, I completely agree with everything that Naomi has said. Focusing on the law firm's key industries/clients, the commercial issues/opportunities affecting those clients and then tying that into the local political and economic policies of that country is definitely the way to go. I just wanted to offer some additional advice on some practical considerations for the law firm. Think about: 1. Competition in the legal market of that specific country. For example, South Africa is an extremely saturated legal market and although there may be many advantages to opening an office there to better cater to clients in the mining, oil and gas, and tech industry - doing so now might still be very unprofitable for a law firm because of the competition to get big ticket work, especially with firms that are already well established there. 2. What kind of entry would the law firm make into the market? For example, huge international firms like NRF use a swiss verein structure and would probably prefer to merge with a local law firm outright. Some firms might actually want to build an office there from the ground up which would then involve making important lateral hires from local law firms. 3. Deal value. When deciding on a country, I would do some additional research into deals that other firms had already undertaken in that market and the corresponding value of the deals. This would then give you a good idea of how profitable investing in that market would be and you could use any of those deal examples to further substantiate why that country would be a good choice. 4. Are there any other offices the law firm has in that region? I think this is an important potential follow up question to think about as you might be asked why there is a need for an additional office if they can access opportunities/clients in that country from an already existing office in that region. One thing you could say is something as simple as having a physical presence would create better brand recognition among clients in that country. Alternatively, you could look into some of the political/economic issues affecting the country of the already existing office and use examples of any decreased investment/movement out of that country by clients. I'd just like to stress that the focus should be on the factors that Naomi mentioned but bringing up these additional points may be a good way to show that you're aware of the business considerations of that law firm specifically as well. [/QUOTE]
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