🚨 Reed Smith has just announced its Direct Training Contract route!
The deadline is 20th June.

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Message: <blockquote data-quote="Alice G" data-source="post: 11730" data-attributes="member: 1160">I think this is a great post and would certainly say you are good at this! It is all about going beyond the 'trailer' of a firm and really getting to the heart of their business strategy and finding out what makes them unique.In terms of research i set up Google Alerts for Latham ahead of my scheme which has helped me to gain more of an insight into current work and deals so definitely do this for firms of your choice. I also scour for news stories, whether new or maybe a bit dated, to get a real sense of the firm and hear from what people at the firm have to say for themselves. If you can find any interviews with managing partners then that is great! Also use YouTube and watch videos that the firm has on their platform as this can really help too. Looking at awards and rankings can also give you a sense of a firm's market position too of course. Finally, I would say that the list i compiled for how to differentiate between firms can help which you can find here: <a href="https://www.thecorporatelawacademy.com/forum/threads/struggling-to-differentiate-between-firms.1332/" target="_blank">https://www.thecorporatelawacademy.com/forum/threads/struggling-to-differentiate-between-firms.1332/</a>. Ultimately, we need to know what makes our chosen firms unique and you two are both correct in stating that you need to know where they situate themselves in the market and where their strengths lie. The best way to do this can sometimes be to look at them in relation to their competitors and to look at how they operate as a whole when you break everything down - such as looking how they remunerate and how they are structured - i.e. latham's committee approach. All of these things that can be considered are ways to differentiate your firms and to really extend your research to where it needs to be at the app stage. It is also great to look at firm's in this way for when you get a question at interview where they ask you directly to talk about them in relation to their compeitiors and what keeps them abreast of that competition. I am more than willing to help further if you have any further questions <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" /></blockquote>

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