Abbreviate Charles Russell Speechlys as CRS ?

Hi
Is it okay to mention the full name of the firm the first time in the answers and then CRS for the rest of the application?

Thanks
I’d generally go with the firm’s full name as the firm doesn’t use this acronym in their marketing materials. However, looking at our successful application database for the firm, some people have used CRS and have got interviews (so it clearly is not a big issue to the firm.
 
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