The commercial law academy is fighting for the same market share as TCLA? That doesn’t make sense, how can it be fighting against itself?
And this example only reinforces my point further if anything. TCLA is specifically in the business of helping people get into LAW. It’s found a niche industry and producing a service within that niche industry. Their competitors would be chambers student, legal cheek etc and other businesses that try to help students get into LAW.
They are not competing against companies like Wall Street oasis, corporate finance institute etc. These are some of the companies that try to help students into BANKING (another niche area of business) you are comparing apples to oranges in your case.