As I move to DTCs, I have a question about firm research… how often are people spending on it and do you feel like you KNOW the firm pre-AC stage?
Because I came into this cycle thinking five well researched firms would come in clutch 🫣 #QualityOverQuantity?
@Abbie Whitlock - would also appreciate any advice on how thorough you were with research
Hey!
I would definitely agree with quality over quantity, especially when it comes to DTC applications. For me, it wasn’t about knowing everything about the firm before the AC (and I definitely didn’t prep as much as I would’ve liked to!), but knowing the right things well. The main areas that I aimed to be confident in were:
1. The firm‘s key practice areas and sector strengths
2. A couple of recent deals and cases from a mix of practice areas / sectors
3. The culture of the firm and what their training programme involves
4. Most importantly, why those points genuinely appealed to me based on my interests, past experiences, and future career goals.
In terms of time, I probably spent a few focused hours on research before the AC spread out over a few days. This was more beneficial to me than cramming the night before, and as I didn’t have loads of time to prepare, I focused on the key areas.
I wouldn’t necessarily say I ever felt like I “knew” the firm completely - I think the most important thing is to understand its market position and the key strengths that make it competitive, and ensure that you can demonstrate why the unique features of the firm appeal to you personally. This seemed to be enough!
I hope that assists!
