Hello!Hey @Abbie Whitlock @Andrei Radu , if a why firm question is asked, and I haven't been to any of their open days/insight days, how can I make my reasoning stand out?
You definitely do not need to have attended an open / insight day to give a strong "Why this firm?" answer - I only attended an open day at one of the firms I was successful with overall! The main ways that you can stand out:
1. Show you've done deeper research than the website itself
Look for things such as:
- Recent deals, cases, or matters the firm worked on that have interested you
- Industry sectors or client bases that they're growing in
- New offices, strategy changes, hires, or expansions
- Awards or rankings that match your interests
2. Link the firm's strengths to your personal motivations
My main advice for all motivational questions is to constantly link the unique aspects of the firm back to your own past experiences to demonstrate genuine interest, and where the interest has grown.
For example, rather than saying "I want to work at X because they are strong in Y", I'd say something more along the lines of: "Your growth in private equity appeals to me as I enjoy analytical, long-term client relationships as show through my experience as X"
Making that connection is what helps set your application apart, and makes it feel more personal and tailored overall.
3. Talk about what you can contribute to the firm
A really useful way of showing an interest in a firm is by demonstrating that you know what they value, and that you have those qualities yourself. For example:
- A technical interest in a certain area
- Prior sector experience
- Client-facing or leadership skills
4. Highlight what makes the firm different to its competitors
This can be across a range of different factors, but some of the most common starting points are:
- Culture or training approach
- Client base
- Seat structure
- Early responsibility
- International opportunities
Even without open days, a well-researched and personal answer can easily stand out more than someone who simply says "I went to the firm presentation and liked the culture". It's all about showing your genuine interest and motivations for the firm through your research, and tying this into why you'd be a good fit based on your past experiences.
I hope that helps, and best of luck with your applications!
