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Yes, it is asking why Clients are instructing Dechert over its competitors (or perhaps just instructing Dechert in a vacuum) and you need to provide three key reasons.


You are also told you cannot use the generic points that: Dechert is working on the most challenging matters (headlining deals), is good at delivering premium legal service (expertise/high tier), and provides sound business judgment to its clients (industry know how/commercial dimension).


There are still plenty of things to talk about like pricing structure, business development, etc


Our company is called, "The Corporate ___ Academy". What is the missing word here?

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