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Message: <blockquote data-quote="Romiras" data-source="post: 11591" data-attributes="member: 1993">The personal statement is similar to a Cover Letter. The really difference is that you don't have to adhere to all the formalities of a cover letter (like the kind you'd see with Slaughter and May). Furthermore, you get a lot more words, often being able to write up to a page and a half. The general structure of a Personal Statement / Cover Letter is similar. 'Why You' refers to 'Why Me' which you previously mentioned. You would ideally detail the soft skills you possess, how you would 'value add' to the firm, and why you're a good fit for Freshfields.You don't have to follow his advice explicitly as well. Some people have been successful without discussing the training programme. Others without mentioning in detail 'Why Law', etc. However, when you apply to Freshfields, one of their unique features is their training contract structure and that would naturally attract some discussion during the 'Why Freshfields' section, so you do not need to explicitly break it down like in the quote.</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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