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I'd start with your "Why this firm?" answer, which should give you clues as to what makes the firm different. For example, if you said the firm is strong in a particular practice area or has an unconventional training system, you already know these points make the firm unique.You can also pick different competitors for different reasons. For example, let's say you're applying to Latham. You could argue Latham is better than the likes of magic circle (let's say Freshfields) because of its established presence in the US but better than the likes of the US elite (let's say Kirkland) because it's more global and full service.If it was Jones Day, you might focus on the non-rotational training. Shearman, its presence in the Middle East. Allen & Overy its investment in Fuse etc. etc.
I'd start with your "Why this firm?" answer, which should give you clues as to what makes the firm different. For example, if you said the firm is strong in a particular practice area or has an unconventional training system, you already know these points make the firm unique.
You can also pick different competitors for different reasons. For example, let's say you're applying to Latham. You could argue Latham is better than the likes of magic circle (let's say Freshfields) because of its established presence in the US but better than the likes of the US elite (let's say Kirkland) because it's more global and full service.
If it was Jones Day, you might focus on the non-rotational training. Shearman, its presence in the Middle East. Allen & Overy its investment in Fuse etc. etc.
