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Message: <blockquote data-quote="Jessica Booker" data-source="post: 13479" data-attributes="member: 2672"><p>If you can accurately identify competitors, then it’s fine to do so. Just the difficulty is too many actually get this wrong (eg will just compare US firms, think the MC firms are the only ones who compete with one another). But typically most law firms will have lots of competitors - especially if their practice areas are quite broad. So probably worthwhile focusing on what makes them different - just don’t C&P the law firm’s marketing on this topic - write it in your own words. Firms can read through their own corporate spiel.</p></blockquote><p></p>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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