Hi! Here are some tips:
1. Understand the question:
- The question is essentially asking: “Why do you belong at Firm X?” It’s the traditional “why this firm?” question, but with a twist — it wants to see your personal story and how it aligns with the firm’s values, culture, or work. So it’s not just about listing the firm’s strengths; it’s about connecting them to you.
2. Pick 2–3 USPs (Unique Selling Points) of the firm:
These could be:
- Practice areas or sectors you’re interested in
- International opportunities or secondments
- Firm culture (collaboration, diversity, innovation)
- Training and development
- Pro bono or CSR initiatives
Choose USPs that genuinely resonate with your experiences or motivations.
3. Link each USP to your story:
- For each USP, think of an example from your life that demonstrates why you’d thrive in that environment. For instance:
- If you choose international opportunities: mention a time you worked on a cross-border project, studied abroad, or adapted to a multicultural environment.
4. Use the PEA structure:
- Point: State the USP or quality of the firm that attracts you and that you feel it resonates with your “story”.
- Evidence: Give a concrete example from your experiences, academics, or skills.
- Analysis: Explain how this demonstrates that you belong at the firm and how it will allow you to contribute.
5. Keep it personal and concise:
- Make sure the examples are concrete and show self-awareness.
- Avoid repeating generic statements about prestige or “market-leading” without linking them to your own story.