How do you write a strong conclusion for a written exercise? And how should it differ from an executive summary at the start of the email/memo?
Hi!
They're definitely very similar in nature! I've found that a good way to think about it is the executive summary tells the reader what they need to know upfront, while the conclusion reinforces what they should take away at the end.
Executive Summary
- Brief and high-level
- States the purpose of the memo / email
- Highlights your key recommendations immediately
- Gives the reader an overview without reading the whole document (i.e. the most important information)
- Think: "Here's the issue, here's what I recommend, here's why it matters"
Conclusion
- Wraps everything up logically
- Reaffirms the recommendation based on the analysis you have just presented
- May include next steps, actions, or considerations going forward
- Think: "Based on the discussion above, the best course of action is..."
An example of each could be:
Executive Summary: "X issue has arisen. After considering A, B and C, I recommend option Y because it provides the best balance of risk and commercial benefit"
Conclusion: "In summary, given the legal risks under A and the commercial advantages under B, option Y is the most suitable. If you're happy to proceed, I can prepare a draft..."
I hope that helps to illustrate the subtle differences!
