- Sep 7, 2024
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in regards to an American law firm's competitors, is it best to cite their competitors in the US or their competitors in the practice areas they deal with in London?
Hiya @ilovegardening1111
Highly recommend the posts by Andrei that @Chris Brown mentioned. In terms of your question, I’d encourage you to focus on the firm’s competitors in London, as that’s the market you'll be training and (most likely) qualifying into. While it's tempting to only discuss US competitor firms, your answer will be stronger if it reflects the competitive landscape that actually matters in London.
When preparing for questions like this, I’d explore broad comparators (i.e. who is similar in terms of structure, culture, client base, and international strategy?), as well as practice-area-specific rivals (i.e. who are they up against in key areas like private equity, tech, or life sciences, for example?). If you have time, I’d suggest taking a look at both Chambers UK and Legal 500 (although I tend to find Legal 500 more helpful because it compares firms according to more narrow metrics). Legal 500 also has greater detail about a firm's client base in London, which will help you draw further comparisons between a firm and its competitors.
Lastly, I'd recommend this thread by @Amma Usman on identifying a law firm's competitors.
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