How to answer: "how do we differentiate ourselves from our competitors?"

[adomz]

Hi,

Does anyone know how to answer questions like "how do we differentiate ourselves from our competitors?" / "how do we maintain a competitive advantage?" / "who are our competitors, and how do we differentiate ourselves from them?"

I've seen some responses on here offering some guidance, but I'm still really unsure on what to actually compare.


Thanks.