Posting on LinkedIn whilst working at a law firm

[lk23]

Hi guys,

I'm looking to start posting more on LinkedIn to build my personal brand, including about news stories and such that relate to law/are commercially relevant to a law firm. Some of this would likely include stories on businesses not doing so well/hitting some problem.

As I'm a paralegal at quite a well-known firm, I'm curious as to how others have balanced writing posts about things like this without causing any problems for the law firm they work for? I'd make sure none of these stories were about our clients but just wanted to check if this was something people think is likely fine. I've checked the firm's social media policy and it doesn't seem like it'd be a problem - might check with HR or someone just to see if this is fine.

If you have any general guidance/know of any posts related to 'lawfluencing' as it were, that'd also be really useful!

Let me know if this doesn't make sense

 

[Abbie Whitlock]

Hi guys,

I'm looking to start posting more on LinkedIn to build my personal brand, including about news stories and such that relate to law/are commercially relevant to a law firm. Some of this would likely include stories on businesses not doing so well/hitting some problem.

As I'm a paralegal at quite a well-known firm, I'm curious as to how others have balanced writing posts about things like this without causing any problems for the law firm they work for? I'd make sure none of these stories were about our clients but just wanted to check if this was something people think is likely fine. I've checked the firm's social media policy and it doesn't seem like it'd be a problem - might check with HR or someone just to see if this is fine.

If you have any general guidance/know of any posts related to 'lawfluencing' as it were, that'd also be really useful!

Let me know if this doesn't make sense

Hey!

I don't have any specific knowledge on how individual firms approach this, and I imagine it could differ quite significantly depending on the firm's social media policy and culture. So I think you are right to check with HR or whoever is responsible for social media/communications at your firm before getting started, just in case.

Even if you are not discussing clients or confidential information, it would be worth asking whether there are any expectations around commenting publicly on particular companies, ongoing litigation/deals, or other potentially sensitive commercial matters. They may also be able to give you some general guidance on what is and isn't appropriate to post.

In the meantime, I would probably err on the side of caution and keep posts fairly general and focused on your own analysis rather than making particularly strong or critical comments on individual businesses. Personally, I think it is definitely worth getting the firm's view first, just so you have the peace of mind!