Hello!
This is a great question! I did something similar when I participated in BIUCAC, so I'm happy to share what worked for me then!
Generally, these presentations are less about listing everything the firm does, and more about showing that understand the client and what they need. I would structure it in the following way:
1. Opening
Briefly introduce yourself and the team and set out the purpose - why you are here and what you can help the client to achieve. I'd make sure to keep it confident and concise, and avoid rambling!
2. Demonstrate understanding
Show that you understand their commercial context, which can include key challenges in their sector, current market pressures, or what they're trying to achieve. This signals commercial awareness and that you have done your research!
3. Why this firm is the right adviser
This is probably the most important section, and I would focus on 3-4 tailored strengths of the firm that directly meet the clients needs. This could be relevant sector expertise, similar past transactions, cross-practice collaboration, international reach, partner involvement, etc. Make sure that you use specific examples and focus on how these features will help the client achieve what they want out of the transaction.
4. How you would work with them
It might help to briefly outline to the client what your approach would be - e.g. responsiveness, proactive risk management, cost transparency, etc. I'd make sure that you know the firms values and how it markets itself before the AC, as you could demonstrate those values.
5. Conclusion
End your answer by reinforcing how the firm will help them achieve their business objectives, utilise opportunities, and manage any risks in the transaction.
The key part is to avoid making it sounds like you are just listing features about the firm - you want to ensure that your pitch is client-focused and commercially aware.
I hope that assists!
