Hi! I would suggest starting by identifying 2–3 unique selling points (USPs) of the firm that genuinely resonate with you—for example, their global reach, collaborative culture, or specific practice areas that interest you. Once you have these, link each one to your own background, experiences, or academic achievements. A good way to structure this is using a PEA format: Point (what USP you want to highlight), Evidence (specific example from your experience), and Analysis (how this makes you a good fit for Jones Day). Essentially, you’re “reverse answering” the classic ‘why Jones Day’ question by showing how your personal skills and experiences align with what the firm values.