I swear some of these TikTok influencers give such conflicting advice. Some say to apply to loads of firms and some say to do 5 or 6? Idrk who to believe
Hey!
I agree with what several others have mentioned: there isn't really a single "right" application strategy that works for everyone. The best approach depends on your own circumstances, confidence levels, and how well you understand your interests at this stage.
For instance, when I applied last cycle, I cast quite a wide net. I wasn't completely sure which practice areas suited me, and as a non-Russell group student, I felt that applying broadly would help me maximise my chances. That approach worked well for me as it allowed me to explore a variety of firms without limiting myself too early.
However, a targeted strategy can be just as effective. If you already know which areas genuinely interest you, or you have relevant experience that aligns with particular firms, focusing your applications on a smaller group of firms can be a smart move. I've spoken to a few people that applied to only a handful of firms and were still successful - even someone who only applied to 3 and received 2 offers.
Ultimately, it comes down to what feels right to you. If you're unsure, there's no harm in starting with one approach and adjusting as you go. The application process gives you the chance to learn from your experiences, gain clarity, and fine-tune your strategy as your interests develop.
It can be tricky when people online say multiple things, but I would go with your gut
