I was invited to AC, I didn't link mine at all explicitly, but one of my news stories was on a prominent practice area DLA focus on so I guess it was implicit, but I went in depth with the story giving predictions on what I thought would happen going forward with it, I also had very strong motivations for choosing that topic in particular and could link it to myself well, I think motivation behind the story is a particularly important component here, to me linking this question back to the firm seemed slightly artificial (although ofc it might be great in your answer) as for me it didn't flow naturally within the points I was making