If asked to discuss how a firm competes with its competitors, does anyone have any pointers in terms of what to research? With Stephenson Harwood for example, I know the firm has specialist areas, and also invests in legal tech, but don't most city firms invest in legal tech, and surely, if a client has a particular issue, they'd want to go for a firm with specialist experience, so i'm not sure how you'd discuss this question? All I can think of is the firm isn't as big as larger city law firms so it might offer more competitive prices (but i don't want to assume!)
Just to add, if discussing its international offices which may be a differentiator for clients, surely, large law firms generally have a wide international presence, and whilst SH may have offices in a region another firm doesn't, the same can be said for the other law firm, which may have offices in other areas! Sorry if i'm overcomplicating this question