Not all US firms will be competitors just because W&C is a US firm. Its London office equally competes with the Magic Circle for work as it does with the US firms because of its size and areas of expertise.okay? That doesn't mean that W&C's competitors are only law firms with a full-service practice in London. Law firms are constantly competing with each other all the time for deals, clients, talent etc.
The fact that W&C is full-service in London is a way for W&C to DIFFERENTIATE itself from their competitors. Its a way for W&C to innovate and set itself apart from other law firms. It does not mean that W&C will only now face competition from other full-service London firms.
But of course this is just my view, by all means, I'm welcome to any thoughts and further comments
I had this same conversation with the managing partner of the W&C London office.