Cover Letter- Questions?

[hashneevvora]

Hello,
I was wondering if it is stretch to talk about firm's expansion into African Market, as reason for your interest in the firm?

 

[Jaysen]

As long as the firm has a particular focus on Africa then it's fine, just be sure to give specific reasons for why that appeals to you.

 

[TCLA Community Assistant]

Hello,
I was wondering if it is stretch to talk about firm's expansion into African Market, as reason for your interest in the firm?

Is it a genuine area of interest, or are you just picking it out to try and impress?

 

[hashneevvora]

I am born and brought up in Kenya and a lot of business experience based in Kenya.

 

[TCLA Community Assistant]

I am born and brought up in Kenya and a lot of business experience based in Kenya.

That is fine - although you need to ensure there is a balance to your motivation for working in the UK. Sometimes people can over egg the international aspects, and it can make recruiters wonder if you are motivated for the opportunity in the UK.

 

[r14n]

I am born and brought up in Kenya and a lot of business experience based in Kenya.

Don't be afraid to talk about expansion due to business purposes and a motivation if that is how you truly feel about it and one of the reasons why you'd like to join the firm (maybe they have a good presence there).

I would recommend using it as a supplement answer (one of the reasons why this firm over the competitor) and not the only reason due to other firms also offering the same or similar opportunities. However, if there is something specifically unique about this firm or the work they do over there then make sure you have highlighted this to show them your interest.

Also, if the firm has an office in said area/continent, your answer linked with secondment opportunities can truly showcase your interest and passion, thus showing you are keen on the firm.